‘Product Consciousness’ has overwhelmed the markets of commerce. It no longer matters if the product fulfils a collective need, it only matters if the marketeer can make a sale and there are no moral codes to that end. The use of media to manipulate the collective with regard to its needs has reached unprecedented levels. The market place is swamped with low quality merchandise (normally plastics) and throw away convenience items. Products are manufactured with built in dysfunctionality, or intentionally planned obsolescence, to ensure further sales. All of this takes place through the human manipulation of matter, which matters to Planet Earth.
